To Act Ethically
Ensure that at all times we represent the sales profession and act as a pillar to hold up the standards of ethical selling which we communicate to our Members and Students studying for our qualifications through Seminars, Events, Papers and Qualifications.
To Operate with Integrity
Adhere to strict code to ensure our Membership commitments are faithfully executed in alignment with our legal obligations to our members and their private information.
To Be Clearly Independent
Ensure we uphold standards of excellence in our Sales & Marketing Qualifications business by being independent and setting high standards for sales talent development.