ISM Level 2 Awards In Ghana
Sales Qualifications

All ISM courses are tailored to the local selling environment in Ghana and developed to the highest standard. We support all level 2 award programmers to ensure new selling skills are embedded in daily selling of our learners.

Understanding Marketing 

This unit will give you an understanding of market segmentation and targeting, how to carry out market research and the marketing mix. Marketing is to know and understand the customer so well the product or service fit well and sells itself.

Telesales

This unit is about identifying, developing and closing sales over the phone.The unit includes identifying your customer’s buying requirements,promoting benefits and features of your organisation’s products/services, responding to and resolving customer objections and agreeing mutually beneficial terms and conditions.The unit also requires you to pick up and respond to verbal and non-verbal buying signals, both negative and positive, as well as demonstrating good levels of knowledge and understanding of your organisation’s products and/or services.

Understanding laws and ethics of selling Ghana 

This unit aims to support learners in understanding the legal and ethical requirements in sales and understand the consequences of noncompliance for individuals, organisations and customer.

Understanding Selling to Customers

This unit aims to develop the knowledge and understanding of selling to customers. The unit aims to encourage sales performance in a number of areas but in particular after initial contact has been made with customers. The unit includes identifying your customer’s buying needs, promoting benefits and features of your organisation’s products and services, responding to and resolving customer objections and agreeing mutually beneficial terms and conditions. The unit also requires you to know how to respond to verbal and non-verbal buying signals, both negative and positive, as well as good levels of knowledge and understanding of your organisation’s products and services.